Recognised as the leading statistical authority of the global duty free and travel retail trade, the Generation DataBank provides an unrivalled and invaluable source of data for the industry.

Generation Group has been statistically documenting and researching the duty free and travel retail industry for 25 years, publishing the widely quoted annual Best ´n´ Most publication in addition to sector and category profiles and in-depth market reports.

Working with retailers and suppliers alike, Generation's new research projects, TRIQ and TRAQ, provide the trade with access to enhanced and indispensable data analyses - a fundamental requirement for the industry to achieve future growth and maximise the consumer opportunities.

Reflecting the industry’s strong ties to tourism, travel and transportation, Generation’s research also embraces studies in these fields.

Whilst the primary focus of the company is on assisting companies directly involved in the duty free and travel retail industry, the uniqueness of the Generation DataBank is such that Generation have and are able to assist other organizations, such as financial institutions, trade associations, industry bodies, tourism and other governmental agencies, and of course individual companies with specific interests, with tailored studies to meet their requirements, whether it be in reference to global or regional evolutions, trends within the different market channels or product sectors, etc.